Finding Your Perfect Match: The Ultimate Foundation & Concealer Shade Guide

Why Finding the Right Shade Matters

Choosing the perfect foundation or concealer shade online can feel overwhelming, but it doesn't have to be! At Chérie Beauty, we carry an extensive range of shades across trusted brands like Maybelline, Neutrogena, Espoir, and more. This guide will help you find your ideal match with confidence.

Step 1: Determine Your Undertone

Your undertone is the key to finding foundation that looks natural on your skin. There are three main undertones:

Cool Undertone

If you have pink, red, or bluish hues in your skin, you likely have a cool undertone. Silver jewelry tends to look better on you than gold, and the veins on your wrist appear blue or purple.

Recommended Products:

• Maybelline Fit Me! Matte + Poreless Foundation in Porcelain [110]
• Joah Truly Yours Dark Circle Concealer - Porcelain
• COVERGIRL Matte Ambition Foundation in Deep Neutral 2

Warm Undertone

Golden, peachy, or yellow hues indicate a warm undertone. Gold jewelry flatters your complexion, and your wrist veins appear greenish.

Recommended Products:

• Neutrogena Healthy Skin Liquid Makeup SPF 20 in Honey [85]
• Neutrogena Healthy Skin Foundation in Caramel [105]
• JOAH Truly Yours Dark Circle Concealer - Light

Neutral Undertone

If you have a balanced mix of warm and cool tones, you're neutral! Both gold and silver jewelry look great on you, and your veins appear blue-green.

Recommended Products:

• Espoir Pro Tailor Be Natural Cushion in Ivory
• L.A. Girl Tinted Foundation
• Bobbi Brown Sheer Finish Loose Powder in Soft Sand

Step 2: Test Your Shade Match

The best place to test foundation is along your jawline, not your wrist or hand. The right shade should disappear into your skin seamlessly. Here are pro tips for online shopping:

• Check product descriptions carefully - Look for undertone indicators like "warm," "cool," or "neutral"
• Read customer reviews - See what others with similar skin tones say about the shade
• Start with your closest match - You can always adjust with bronzer or powder
• Consider the season - You may need different shades for summer and winter

Step 3: Choose Your Coverage Level

Different formulas offer different coverage levels. Here's what we recommend:

Light Coverage (Natural, Everyday Look)

• Mary Kay CC Cream Sunscreen SPF 15
• HAN Skincare Cosmetics Serum CC with SPF 30
• Jerome Alexander MagicMinerals AirGlow Tinted Highlighting Mist

Medium Coverage (Balanced, Polished Look)

• Maybelline Fit Me! Matte + Poreless Foundation
• Neutrogena Healthy Skin Liquid Makeup
• Espoir Pro Tailor Be Natural Cushion

Full Coverage (Flawless, Long-Lasting)

• COVERGIRL Matte Ambition All Day Powder Foundation
• Face Defender BB Cream with SPF 15
• LAURA GELLER Baked Balance-N-Glow Illuminating Powder Foundation

Concealer Tips: Brightening & Correcting

For under-eye concealer, go 1-2 shades lighter than your foundation to brighten. For blemishes and redness, match your exact skin tone.

Our Top Concealer Picks:

• JOAH Truly Yours Dark Circle Concealer (available in Porcelain and Light)
• IFiona Tricolor Concealer (perfect for color correcting spots, stains, and acne)
• wet n wild Photo Focus Correcting Palette (multi-use for all correction needs)

Complete Your Base with These Essentials

Once you've found your perfect foundation and concealer, enhance your look with:

• Setting Powder: Senna Cosmetics Secret Set Mineral Mix or Pink Setting Powder for oil control
• Blush: Hope Girl 3D Powder Blusher or Liquid Blush Makeup Wand for a natural flush
• Highlighter: Glitter Highlighter Makeup or Highlighter Palette for that dewy glow
• Contour: FV Cream Contour Stick or NYX Cheek Contour Duo for definition

Still Not Sure? We're Here to Help!

Finding your perfect shade is a journey, and we're here to support you every step of the way. Browse our complete collection of foundations, concealers, and complexion products at Chérie Beauty. With brands ranging from drugstore favorites to K-beauty innovations, you'll find your ideal match.

Pro Tip: Use our makeup mixing palettes (like the Framendino 3-in-1 or Stainless Steel Cosmetic Palette) to blend shades and create your custom perfect match!

Happy shopping, and here's to finding your perfect foundation match! ✨